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Monday, February 04, 2013

Facebook Logout Ads: Creative Examples

Believe it or not, some people actually do log out of Facebook. In the last twelve months, Facebook has begun featuring new ad formats on their log out page. Below is some creative I've collected over the last week that shows how advertisers are using this space. What strikes me is that it seems strange for Facebook to feature social actions such as Like and Comment, since users are logged out. Also, interesting to note from a direct attribution perspective, clicking anywhere on the banner image takes you to the advertiser's landing page with tracking parameters in the URL.

M&M's

Fab.com

Progressive 

Here's what Facebook has to say out logout ads:
When you log out of Facebook you may see an ad that looks like a Page timeline on the homepage. This allows advertisers to show larger format ads on Facebook without interrupting your experience when you're logged in and connecting with your friends. Advertising keeps Facebook free for everyone. Learn more about advertising on Facebook.



17 comments:

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johan32 said...

Wow, these are just amazing examples for Facebook Logout Ads. These are quite interesting and I loved this idea a lot. We’ve just launched online business so were seeking creative marketing methods. Now will surely hire a good facebook ad management team for that.

Michel Babun said...

Facebook is the most visited website in the world. So if you do marketing on Facebook you have the chance to get a huge amount of traffic in your business. Facebook marketing

mind.it said...
This comment has been removed by the author.
historypak said...

Log-out ads, or "testimonies" as facebook prefers they be called, are certainly one of four new "premium" products for advertisers that have been introduced at the fb advertising and marketing conference in big apple. https://adledger.io/ the other placements consist of proper-hand ads on the homepage and advertisements inside the information Feed on desktops. each of those advertisements were in circulation in view that at least early January. The idea behind premium is a paradigm shift from advertising and marketing to tales. Underscoring the trade, top class commercials will all originate from brand Pages and often may not appear to be traditional commercials, however might be based on fame updates, questions and videos. Hoefflinger says that such advertisements, piloted by way of Dr. Pepper, Butterfinger and EA, deliver $3 of income for each $1 spent through advertisers and supply five to ten times the press-thru fee of different commercials on fb.

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