Friday, January 18, 2013

Sponsored Suggested Links on Facebook

It looks like Facebook recently rolled out their Sponsored Suggested Link units in the News Feed. Below is an example from a direct response advertiser in the education space. You'll see the ad unit is basically a dark post, meaning that the artifact isn't tied to any entity and there is no Page or Profile associated with it.

The advertiser's destination URL is tagged with PPC variables and nothing indicates that this Suggested Link has unique tracking added by the advertiser, so this may be only a test (I am not seeing any today). Why is this significant? Sure looks like this type of ad unit is turning "social advertising" on its head, meaning that there is nothing social about it and is basically a text link unit in the stream.


Anonymous said...

Hi Will

Have you uncovered any way of blocking them?