Friday, January 25, 2013

Facebook Login Page Redesign

Facebook already has one billion users, or roughly 1/7 of the world's population, but that doesn't mean they're not optimizing their new user acquisition sign up flow. Facebook recently rolled out a new login page with an enhanced sign up form.

Note the following enhancements to the Facebook login page:
  1. The entire page features the Freight font. It's light, fun, but also clear and authoritative.
  2. The "Sign Up" headline is emphasized and the fact that Facebook is free is reiterated
  3. The form fields are taller and wider, making the process seem lighter and less of a commitment 
  4. They're beginning to showcase feature content on the left hand side to build awareness for new features--in this case it's Graph Search
Looks like the design team is also testing human elements and layout on another version of the Facebook login page.


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