Tuesday, November 19, 2013

What's your reach on LinkedIn? See who's viewed your updates.

How are your LinkedIn updates being consumed by your network? Who's interacting with them? If you're looking to build out your personal brand, establish trust with your network, or simply stay in touch with colleagues, this data can be enormously useful. If you haven't noticed already, LinkedIn lets you see how far and wide your update is reaching. You can see how many of your first-degree connections are viewing your update as well as any likes or comments you receive. These social actions drive second-degree views, which in turn can contribute to wider distribution if your content or message is engaging enough to spread this far.

Below is an example of my recent update about a fantastic article on the power of storytelling in business, To Persuade People, Tell Them a Story, by Dennis Nishi at WSJ. You can see that my update generated a total of 257 views, 3 likes, and 1 comment. It even expanded into my third-degree network.

To access the Who's Viewed Your Updates data, scroll down in your LinkedIn feed and notice it on the right hand side:

Thursday, February 14, 2013

Facebook's New Login Page

Looks like Facebook has officially started rolling out their new login page. The new Facebook login page not only features the creative they've been testing for some time now, but has links to learn more about Timeline, Graph Search, Messages, and Mobile. I still find it strange that during the winter and close to spring their using an autumn scene as their backdrop.

Monday, February 04, 2013

Facebook Logout Ads: Creative Examples

Believe it or not, some people actually do log out of Facebook. In the last twelve months, Facebook has begun featuring new ad formats on their log out page. Below is some creative I've collected over the last week that shows how advertisers are using this space. What strikes me is that it seems strange for Facebook to feature social actions such as Like and Comment, since users are logged out. Also, interesting to note from a direct attribution perspective, clicking anywhere on the banner image takes you to the advertiser's landing page with tracking parameters in the URL.



Here's what Facebook has to say out logout ads:
When you log out of Facebook you may see an ad that looks like a Page timeline on the homepage. This allows advertisers to show larger format ads on Facebook without interrupting your experience when you're logged in and connecting with your friends. Advertising keeps Facebook free for everyone. Learn more about advertising on Facebook.

Sunday, February 03, 2013

What Time is the Super Bowl?

What time is the Super Bowl? That might seem like a straightforward question, but it's that time of the year again, so let's get down to SEO brass tacks. "What time is the Super Bowl" is one of the oldest and most widely cited search engine tactics. It used to be the Huffington Post that ranked first for the Super Bowl query, but now it looks like has gotten smart and built out their own "What time is the Super Bowl?" page with an optimized URL slug, text on page, and title tag. There are also hundreds of mostly legitimate sites out there looking to take advantage of a deluge of Super Bowl related traffic today. The catch is that Google has beaten them to the punch with their own native result--a win for users.

So, what time is the Super Bowl? Well, it depends on what time zone you're in.
  • What time is the Super Bowl in Eastern Standard Time? 6:30PM
  • What time is the Super Bowl in Central Standard Time? 5:30PM
  • What time is the Super Bowl in Mountain Standard Time? 4:30PM
  • What time is the Super Bowl in Pacific Standard Time? 3:30PM
  • What time is the Super Bowl in Hawaiian Standard Time? 1:30PM

There you have it folks, if you're wondering what time the Super Bowl is, you've got your answer. Super Bowl queries show that search optimization is as much about making the content you have discoverable as predicting queries and future demand. 

Thursday, January 31, 2013

Twitter Embedded Tweet

Anyone testing embedded Tweets? Here's an example of a new Twitter feature. Interesting that the time zone is GMT (or at least was at the time when this article went to print).

Google's Green Search Ads

Google is now testing a green background color for Adwords on Google Search. This is a departure from the yellow background that has been used for years. Back in 2010 Google used a purple background for search ads. Are advertisers seeing any change in CTR or conversion rates?

Tuesday, January 29, 2013 Login Page

Facebook is testing a new login screen featuring a man and woman in friendly embrace on what looks to be a fall day. Facebook login testing has recently ramped up in the last few months and this variant is commonly known as the "dating site" creative.

Key differences to note are the use of people as the background image and justifying the sign up form to the left instead of the traditional right hand justification of the call to action. I find it strange that the image evokes a sense of the fall, with autumn colors in the background, since it's currently late-January.

Update: Thanks to Jesse, (digital product designer) for pointing out that this is the work of Mike Matas, a valley design god who was aquirehired by Facebook when they bought his company, PushPopPress (still one the best digital tablet books out there).

Friday, January 25, 2013

Facebook Login Page Redesign

Facebook already has one billion users, or roughly 1/7 of the world's population, but that doesn't mean they're not optimizing their new user acquisition sign up flow. Facebook recently rolled out a new login page with an enhanced sign up form.

Note the following enhancements to the Facebook login page:
  1. The entire page features the Freight font. It's light, fun, but also clear and authoritative.
  2. The "Sign Up" headline is emphasized and the fact that Facebook is free is reiterated
  3. The form fields are taller and wider, making the process seem lighter and less of a commitment 
  4. They're beginning to showcase feature content on the left hand side to build awareness for new features--in this case it's Graph Search
Looks like the design team is also testing human elements and layout on another version of the Facebook login page.

Friday, January 18, 2013

Sponsored Suggested Links on Facebook

It looks like Facebook recently rolled out their Sponsored Suggested Link units in the News Feed. Below is an example from a direct response advertiser in the education space. You'll see the ad unit is basically a dark post, meaning that the artifact isn't tied to any entity and there is no Page or Profile associated with it.

The advertiser's destination URL is tagged with PPC variables and nothing indicates that this Suggested Link has unique tracking added by the advertiser, so this may be only a test (I am not seeing any today). Why is this significant? Sure looks like this type of ad unit is turning "social advertising" on its head, meaning that there is nothing social about it and is basically a text link unit in the stream.