Thursday, February 14, 2013
Posted by Will Hambly at 12:46 PM
Monday, February 04, 2013
Believe it or not, some people actually do log out of Facebook. In the last twelve months, Facebook has begun featuring new ad formats on their log out page. Below is some creative I've collected over the last week that shows how advertisers are using this space. What strikes me is that it seems strange for Facebook to feature social actions such as Like and Comment, since users are logged out. Also, interesting to note from a direct attribution perspective, clicking anywhere on the banner image takes you to the advertiser's landing page with tracking parameters in the URL.
Posted by Will Hambly at 6:01 PM
Sunday, February 03, 2013
What time is the Super Bowl? That might seem like a straightforward question, but it's that time of the year again, so let's get down to SEO brass tacks. "What time is the Super Bowl" is one of the oldest and most widely cited search engine tactics. It used to be the Huffington Post that ranked first for the Super Bowl query, but now it looks like NFL.com has gotten smart and built out their own "What time is the Super Bowl?" page with an optimized URL slug, text on page, and title tag. There are also hundreds of mostly legitimate sites out there looking to take advantage of a deluge of Super Bowl related traffic today. The catch is that Google has beaten them to the punch with their own native result--a win for users.
- What time is the Super Bowl in Eastern Standard Time? 6:30PM
- What time is the Super Bowl in Central Standard Time? 5:30PM
- What time is the Super Bowl in Mountain Standard Time? 4:30PM
- What time is the Super Bowl in Pacific Standard Time? 3:30PM
- What time is the Super Bowl in Hawaiian Standard Time? 1:30PM
Posted by Will Hambly at 12:31 PM
Thursday, January 31, 2013
Anyone testing embedded Tweets? Here's an example of a new Twitter feature. Interesting that the time zone is GMT (or at least was at the time when this article went to print).
Google's search ads are green--anyone seeing this? @google # #adwords willhambly.com/2013/01/google…
— Will Hambly (@WillHambly) February 1, 2013
Posted by Will Hambly at 4:14 PM
Google is now testing a green background color for Adwords on Google Search. This is a departure from the yellow background that has been used for years. Back in 2010 Google used a purple background for search ads. Are advertisers seeing any change in CTR or conversion rates?
Posted by Will Hambly at 3:53 PM